Privacy Policy

Last updated: April 2, 2026

Information We Collect

Phone number and name: When you opt in to listing alerts, we collect your phone number and first name to send you personalized notifications about new listings in neighborhoods you've saved.

Saved neighborhoods: We store which neighborhoods, subdivisions, and condos you save to provide personalized alerts and match recommendations.

Browsing behavior: We track which neighborhood pages you view, searches you perform, and features you interact with to improve the service and provide better recommendations. This data is tied to an anonymous session ID and linked to your account only after you sign in.

How We Use Your Information

  • Send listing alerts via SMS when new homes appear in your saved neighborhoods
  • Personalize your neighborhood match results
  • Improve the accuracy and relevance of our data
  • Connect you with local real estate agents who specialize in your areas of interest (only with your consent)

What We Do NOT Do

  • We do not sell your phone number or personal data to third parties
  • We do not share your data with advertisers
  • We do not send unsolicited marketing messages beyond the alerts you opted into

SMS Messaging

We use Twilio to deliver text messages. Your phone number is transmitted to Twilio solely for message delivery. Twilio's privacy policy applies to their processing of your data.

You can control your SMS preferences at any time:

  • Reply STOP to any message to opt out completely
  • Adjust per-neighborhood alerts in your My Places dashboard
  • Set a daily message limit (default: 10 per day)
  • Disable SMS entirely while keeping your account

Data Retention

We retain your account data as long as your account is active. Behavioral signals (page views, searches) are retained for 12 months for analytics purposes. SMS consent records are retained indefinitely as required by TCPA regulations.

Your Rights

You may request deletion of your account and all associated data at any time by contacting support@grandrapids.realestate. We will process deletion requests within 30 days.

Contact

Jon Hazeltine, Licensed Broker
Grand Rapids Real Estate Co.
Grand Rapids, Michigan
support@grandrapids.realestate