Grand River Dr & E Fulton St Area

People assume this area is just Amway's backyard, which is funny because the actual neighborhood—tucked between Grand River Drive and East Fulton Street—has quietly become one of Ada township's most grounded residential pockets, where ranch homes in brick run around $755K and you're never more than a few steps from a grocery or restaurant. The real charm is proximity without pretense: Michael McGraw Park is a short walk away, there are four parks within a mile, and the Ada boat launch sits about a mile down the road if you're inclined toward the water. Forest Hills Public Schools serves the area, and downtown Grand Rapids is a clean 20-minute drive when you want something the neighborhood doesn't already have at its edge. It's the kind of place where suburban convenience doesn't mean you've sacrificed actual space—988 acres of it, in fact—and where the location trades the village's recent bustle for something steadier.